So what kind of tools do you use for this tracking?

The most important tool for us is Google Analytics. This is a tool that presents a lot of different data about how visitors on interact with the website.

There are hundreds of different metrics connected to Google Analytics. You can visit this article if you want to see the whole list of what they are and what they do. uses only a few of them, such as geographical location (city and country), number of pages viewed, time on site, pages visited, operating system used, age group, acquisition and so on.

A specific visit is not important for us. What we look at is the average of all visits within a group. A group can be for example a country, a city or an age group.

Webmaster Tools is also a Google tool, closely related to Google Analytics. This tool tells us what we are doing right and wrong from the search engines perspective. It also gives us an overview on what words we are ranking on in Google, and what search terms users found us through.

This means that if you found us through a Google search, we get to know what the search term was, but not who used it. As with Google Analytics, Webmaster Tools can not be used for identifying you. has pixels installed. These pixels, connected to Google and Facebook, are a way for us to reach you in other channels with advertising, like social media or on a website presenting ads.

Clarity from Microsoft is a program that records how visitors use this website. This gives us anonymous data in regard to how the customer journey works on We can understand what we do well, and what we need to do better. This means that we can create a better website, working as optimal as possible for you.

But what about tools that don’t track users, but asks us for personal information?

On we will only ask for your personal information if strictly necessary. does not give or sell any personal information to any third party.

If you sign up for one of our newsletters, you will provide us with personal information through our newsletter provider, MailChimp. This information is handled through a secure connection, so that no third party can get to it.

If you use a form on our site, for example for getting in touch with our customer service, we will also ask for personal information. This is so we can get in touch with you. The tool that we use for collecting information through forms is Elementor Forms. does not store personal information longer than absolutely necessary. If you want us to delete information connected to you, feel free to get in touch with our customer service.

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